Understand the real problem
I look beyond the request to find the behavior, constraint, or business need behind it.
Product Designer ·
Product-Oriented & UX-Driven
I transform complex product challenges into clear, trustworthy digital experiences.
Product Designer with 5+ years of experience in UX and product thinking, translating user and business problems into clear, practical product solutions.
Selected projects
Product thinking, made tangible.
Three projects that show how I move from ambiguity to a focused product direction.
Investigating checkout friction
Petabad
After marketing reports indicated approximately 60% cart abandonment, I used Hotjar and Google Analytics to investigate friction across checkout and key user flows, then validated design directions through usability testing.
View projectProduct Discovery
Dr AI / Care724
Led discovery, problem framing, prioritization, and trade-off decisions for an AI-assisted care experience shaped by privacy, consent, trust, and technical constraints.
View projectFounder & Product Designer
Case Builder
Founded and led a focused 14-day product sprint, owning direction, scope, priorities, and key product/design decisions while working with a developer.
View projectHow I work
Clarity before decoration.
Make decisions visible
Clear flows and prototypes help teams align before expensive development begins.
Stay close to outcomes
I use feedback and product signals to learn what worked and what needs another pass.
Experience
Across design, delivery, and discovery.
Jul 2026–PresentFounder & Product DesignerCase Builder — JSI Lab Product Sprint
Jun 2025–Feb 2026Product OwnerDr AI — Care724
Jan–Aug 2024Product DesignerScalesOps — Petabad
Jun 2022–Nov 2023UI/UX DesignerMartian Code, Inc.
Jan 2019–Apr 2022Freelance UI/UX DesignerIndependent Projects
